Economics are rarely part of the marketing curriculum. And yet economics inevitably play a role in how the markets we operate in behave. Does that mean marketers should be well tuned to economics (macro or micro)? And if yes, what kind of sources can they tap into to familiarise themselves with economic dynamics?

Should Marketers Have A Good Understanding Of Economics?

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.

Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.

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From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.

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Should Marketers Have A Good Understanding Of Economics?

Should Marketers Have A Good Understanding Of Economics?