Is a free conference creating a negative perception of worth? If it's free, will they come? Isaac and Nessa discuss an online event FAQ. Get more at geteventlab.com

Timestamps

00:00 Intro

02:39 What are people actually asking?

04:24 Have you even defined your event's value?

05:22 Quality over quantity and vanity metrics

07:55 The marketing strategy!

08:59 The perception of value from audience to audience

14:34 Just because it's free doesn't mean you don't have a ticket to sell.

18:00 Recap!

Key takeaways

The question is, should my event be free? What people are usually asking is whether the event is actually worth what they're charging for it. Work through those doubts by looking at what outcomes you're delivering and what value you're creating for your audience. Then make a calculated and informed decision on what, if anything, you should be charging for your event.

If you're obsessing over ticket price, you're doing it wrong. Start working out what your audience actually wants from an event. Learn more at geteventlab.com

Next episode: How do you sell tickets without being annoying?

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy