Marketing requires certain investments before you see the ROI, which can be difficult on the budget, especially for small businesses and start-ups. Does this mean that you should put off investing in marketing?

While a marketing department or team can take various shapes and forms, one thing is sure: your company must have marketing capabilities to reach your target audience and sell your product or service.

If you want to learn how to cut your marketing costs without sacrificing effectiveness, listen to this episode!