Things You Should Know to Make Your Business Grow

Should Small Businesses have a Marketing Department?


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In this week's podcast, we talk about why small businesses need a marketing department.


Every company needs a marketing capability. Why? Because marketing is how you reach out to customers, identify their needs, and retain them. It's how you find new customers and keep them coming back. In short, marketing is how you sell yourself.

The questions you need to ask yourself in today's world are:

  • What marketing functions need to be within the organisation?
  • Which ones need to be close to it?
  • And which ones should be outsourced?
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    Things You Should Know to Make Your Business GrowBy gigCMO