Down the Rabbit Hole

Should Twitch make Partners reapply annually?


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Twitch, like any platform, may face challenges in retaining its streamers. Streaming on Twitch can be a competitive and demanding activity, and some streamers may choose to leave the platform for a variety of reasons, such as:

  • Lack of growth or engagement on Twitch
  • Difficulty monetizing their content

Even when a streamer becomes a partner, they make struggle.  Being a Twitch partner does not guarantee success and it is up to the individual creator to maintain their channel and audience engagement. So yea, it is possible for a Twitch partner's stats to decline after they become a partner because:

  • The partner may not be able to maintain the same level of content production or engagement with their audience
  • The partner may lose interest in streaming and become less active
  • Audience demographics may change, resulting in a loss of viewers
  • The partner may not be able to adapt to changes in the Twitch platform or streaming culture

So maybe they should reapply? Or is there another solution such as adding additional tiers to the monetization system?

It is ultimately up to Twitch to decide whether or not to add tiers or require partners to reapply every year. However, having a yearly reapplication process could potentially have some benefits. It would allow Twitch to reassess the performance and engagement of its partners, and potentially remove those who are not meeting certain standards or criteria. Additionally, it could also open up opportunities for new creators to become partners if spots become available.

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Down the Rabbit Hole is recorded live every Wednesday at 8pm EST on Twitter Spaces. Follow twitter.com/elev8dmedia to get notified of each upcoming episode.

Down the Rabbit Hole is a podcast for creators hosted by Moorph (youtube.com/Moorph) and TyFloRen (https://www.twitch.tv/tyfloren) and talks about deeper topics that effect the streaming and content creation industry. Whether you make content on Twitch, YouTube, Facebook, Tiktok, or others, we'll have a topic that affects you.

If you have questions, comments, or suggestions for future episodes, send an email to [email protected]

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Down the Rabbit HoleBy Moorph