We're told to specialize but the truth is we all do many things. If the role we play in our profession is not necessarily who we are then who are we? Are we bastardizing other arts if the era of specializing is over or have we all become new media artists that have a particular speciality? I sit down with my friend John Huber and try figure this out. Plus we chat about personal branding and being a professional Yo yo artist. That was not a typo.