South African singer Nandi Madida is shifting the narrative on "sugar" dating, moving the focus away from moral condemnation and toward a more empathetic, support-based approach. 

By highlighting the harsh realities of high unemployment and the lack of social safety nets, she argues that shaming women in these arrangements is both reductive and counterproductive. 

Madida emphasizes that when society chooses judgment over understanding, it ignores the systemic financial barriers—such as the struggle to afford basic needs or university fees—that make these relationships a pragmatic choice for many. 

Her stance is a call to action for the public to trade their "moral high ground" for genuine support systems, suggesting that if we truly want to change the culture, we must first address the economic desperation that fuels it rather than isolating the individuals trying to survive it.


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