Should Wedding Pros Advertise?  Is it safe to buy a listing on The Knot?

Welcome to Andrea Eppolito's Wedding Business Insights channel! If you're a wedding professional looking to boost your bookings and grow your business, you're in the right place. In this video, we'll explore a crucial question: "Should Wedding Pros Advertise?" We'll dive deep into the world of marketing strategies for wedding businesses to help you make informed decisions.

Should wedding pros run ads as a part of their marketing mix?

Las Vegas Wedding Planner Andrea Eppolito shares her thoughts on wedding planning, party planning, event design, and luxury lifestyle choices.

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Today, we tackle a common challenge faced by many emerging wedding planners: How to close sales when competing against much more established planners. Andrea shares proven strategies for winning over ideal clients even without an extensive portfolio. Discover the power of storytelling, leveraging unique value propositions, building a strong online presence, and networking effectively. Whether you're new to the industry or looking to refine your approach, this episode provides actionable advice to help you stand out and secure those dream clients.

Call to Action: Have questions or need further advice on closing sales? Leave your comments below or reach out to us directly. Don't forget to subscribe for more expert tips and strategies to elevate your wedding planning business!

How to Sell Against More Established Wedding Planners

"Bridging the Gap: Transitioning from Social to Corporate Events," is tailored for wedding planners and social event coordinators looking to expand their portfolios into the corporate world.

In this episode, Andrea shares her expert insights on adapting the skills honed in the wedding industry to meet the specific needs of corporate clients. Listeners will learn about the fundamental differences between social and corporate events, including client expectations, logistical demands, and the strategic planning involved. Andrea also provides actionable tips on diversifying service offerings, developing a corporate-friendly portfolio, and marketing strategies that resonate with business clients.

Shifting from Weddings to Corporate Event Planning

This podcast episode delves into a rarely discussed but crucial aspect of the wedding industry: handling potential leads that suddenly ghost professionals after initial inquiries or consultations.  As a wedding planner, I dedicate a tremendous amount of time to my clients and potential clients.  From our initial discovery call to the development of budgets, tasks, term sheets and contracts, I can spend anywhere from 10 - 30 hours on a potential client before they sign and remit their first payment.  And yet, I have gotten ghosted repeatedly.  Why accounts for this poor behavior?  And is anyone willing to discuss it?

Potential Leads The Ghost Wedding Pros

Mistakes Happen.  To err is human, but in the high-stakes world of luxury wedding planning a mistake can derail an entire experience.  We have all made mistakes. What sets the good apart from the great is how we learn from them.

Mistakes Happen

Are you stuck in the rut of being "just"....Just a wedding planner.  Just a photographer.  Just a florist.  

There are five things you can do to move beyond your core competency and grow your business.

Should wedding pros run ads as a part of their marketing mix?

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