Wondering if every social media post needs a bold “Click here!” or “Book now!”—you’re not alone. The truth? It’s not a cut-and-dry answer. That’s why you’re pressing play on a nearly 20-minute blog post about it. This episode was inspired by one of my retainer clients and I felt it was valuable to share with a wider audience and truly dive deep on.

So let’s explore what works, what doesn’t, and how to balance value with calls to action (CTAs) to keep your audience engaged and your brand’s online presence thriving!