In this episode, Janice Sullivan explores the crucial topic of boosting and advertising as a Landscape, Nature, and Macro photographer to target the right clients as a photographer who’s building their photography business. Drawing from her own experiences, she shares valuable insights on how NOT to waste your money. Based on your specific goals and budget, Janice discusses whether boosting posts or running ads is the right strategy for your photography business. Both approaches can be effective, even with a small budget, thanks to targeted options that allow you to reach a highly specific audience. Tune in before you dive into advertising to connect with potential clients and ensure your marketing efforts are aligned with your business objectives.