eCommerce Allstars

Should You Build It Yourself? The Ultimate Guide For ECommerce Owners!


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👷‍♂️ Should I build it myself or look for a ready-made solution? This is a question I hear a lot when it comes to business tools like widgets, apps, or platforms that help drive efficiencies and boost sales.

The decision to build or buy requires careful consideration. Here’s my take:


✅ First: Ask yourself, Do I have the people and processes in place to manage, maintain, and continuously improve this new software? It’s not just about building something great—it’s about making sure it consistently delivers the results you need.


✅ Second: Apply the 80/20 rule. If a tool already exists, and it delivers 80% of the value you need, it may not be worth building from scratch. Don’t get hung up on a checklist of features—focus on the value it brings to your overall goal.


🌟 Don’t overcomplicate things. Sometimes, the right solution is already out there—you just need to evaluate if it aligns with your objectives.

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eCommerce AllstarsBy Branden Moskwa, Mission Driven Ecommerce Advisor, Award-Winning Author, Speaker