Did you survive the marathon of Black Friday, Small Biz Saturday, and Cyber Monday? In this episode of Let’s Circle Back, Hebe and Valentina unpack the wonders of holiday marketing, the illusion of scarcity, how brands sell FOMO, and shifting holiday and gifting culture among Gen Z.

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Intro & outro jingle by Christoph Scholl from Pixabay.

Sparkle sound effect by ShidenBeatsMusic from Pixabay.