Mike Carr emphasizes the importance of having a strong reason for changing a company's name and involving the CEO throughout the process, citing examples like United Airlines' failed attempt and Amfac Parks and Resorts' successful rebranding to Xanterra under new leadership.

Mike Carr emphasizes the importance of having a strong reason for changing a company's name and involving the CEO throughout the process, citing examples like United Airlines' failed attempt and Amfac Parks and Resorts' successful rebranding to Xanterra under new leadership.

Mike Carr emphasizes the importance of having a strong reason for changing a company's name and involving the CEO throughout the process, citing examples like United Airlines' failed attempt and Amfac Parks and Resorts' successful rebranding to Xanterra under new leadership.&nbsp;

Should you change your company name?

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

Business

Marketing

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

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Should you change your company name?

Should you change your company name?