In this episode, we'll answer this question and when does it make sense to create a category.

1:47 - The story about category creation.

7:35 - When it started making sense to create a category of "Customer Lifetime Value".

9:03 - What efforts Omniconvert is making to create a category.

14:54 - Three things you should remember when creating a category.

20:43 - My thoughts on category creation.

Links

• Connect with Juliana on LinkedIn (awesome account to follow)
• Check out Omniconvert
• Customer lifetime value course

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