Podcasting is dramatically on the rise. You know this; you're listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers to reach their audiences in a new, highly personal way. 

In this episode of the Marketing Cloudcast, join us as we go "meta" with Brian Peters, host of the Science of Social Media, about whether or not a podcast belongs in your marketing strategy, how to get it off the ground, and how to create episodes your customers will love

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.