Should you launch the print book or eBook edition first? Or should you launch them together? I share pros and cons of staggering the launch of your book's print and electronic editions.

YouTube Video: https://youtu.be/QFFVZ-QUOz4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 How an author friend's book launch bummed me out

0:52 Why a staggered book launch doesn't work today

2:28 When a staggered book launch makes sense

3:24 What is a soft book launch?

4:19 Why I release all book formats at the same time