Should you follow business trends? Jex and Gary break down the subject of trends, staying true to your vision, and maintaining your power to change and control your situation. Ultimately, if you decide to follow a certain business trend or concept, you just need to be sure you'll be able to maintain that same energy of hustle and grit even once the trend passes. Whether you're selling old basketball cards on eBay and making thousands or trying to build an AirBnb business, make sure you keep the same energy that you had at the start.