If you did, it would be a good start to providing clients with a more unique buying experience. 

The tricky part is that you rarely get to dictate what questions need answers. 

But the conversation has to start somewhere and the more pressure we can apply to it, the better. 

Because it's going to be hard to survive in a system that values "nice to know" over customer experience. 

Andrew Correll, Host of the Insurance Requirements Podcast, talks about how underwriting can improve and the companies that are willing to do it.