The mere mention of a new book by a celebrity author can send fans running to get a copy. Self published authors don't usually have that pull. But does that mean you should just promote your book as an entity separate from you? I discuss promoting the author and the book.

Blog: Book Marketing Ideas: Should You Promote the Book or the Author More? http://hub.me/agzDH

YouTube video: https://youtu.be/e8Z-BFoXSVs

Timestamp show notes (click timestamp to view segment on YouTube):

0:15​ What celebrity authors have that you don't

1:14​ Promoting the author

2:21​ Promoting the book

3:20​ You need to promote the author AND the book

3:31​ The 3 Fs of Business Competitive Advantage

6:14​ How to connect with Heidi

Book: Business Competitive Advantage by Heidi Thorne (Amazon) https://www.amazon.com/gp/product/B007SY5BB4