A new study by the Journal of Neuroscience highlights that listening to a book rather than reading it still offers considerable benefits. In fact, listening to a book likely stimulates the same emotional and cognitive parts of the brain as reading it.

“At a time when more people are absorbing information via audiobooks, podcasts, and audio texts, our study shows that whether they’re listening or reading the same materials, they’re processing somatic information similarly.”

The study is fascinating and encouraging for those of us working in audio and podcasting.

Read the full study and discover more marketing resources on Creative Marketing Brief.