Private listings, also known as pocket listings or off-market deals, are one of the most misunderstood strategies in real estate. You’ve probably heard the term thrown around lately, especially in luxury markets or tight inventory environments. But here’s the truth: while they can offer privacy and control, they can also quietly cost sellers serious money if used in the wrong situation.

In this episode, I break down the truth behind private listings—what they are, how they work, and when they actually make sense. I share the key pros and cons that every seller should weigh before deciding whether to go public or stay private with their property.

Here’s what you’ll learn:
🏡 What a “private listing” actually is (and how it works)
🔒 Why some sellers prefer privacy, discretion, and control
📉 How limited exposure can lead to fewer offers and less profit
💰 When private listings might make sense, and when they don’t
🤝 The one question every seller should ask before listing

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