171: Should you stay on Twitter? Audio's impact, choosing a podcast host

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more!

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EPISODE SUMMARY

Intro

Talking Point: Time to leave Twitter? 

Spotlight: Popeyes trolls the Timberwolves

Quick News & Quick Takes: 2022 Spoken Word Audio Report

Quick News & Quick Takes: TikTok's new resource for marketers

Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs

Q&A: How to choose a podcast host

Closing: Apologies on social media

ARTICLES AND LINKS

Musk buying Twitter perfect chance for brands to abandon platform once and for all

What marketers want from a Twitter reimagined by Musk

Why Elon Musk might be the best thing that ever happened to Twitter

Brandpoint: In the know on the top PR trends for 2023

Tweet from Popeyes referencing Karl-Anthony Towns

The spoken word audio report 2022 from NPR and Edison Research

New resource for businesses from TikTok

What consumers expect from CEOs

The case against the Twitter apology

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