The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition.

When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines..

When you are looking for an edge, is it worth taking the risk and trying one of the 'black hat' techniques in order to get ahead?