At the recent Confex show in London, I had the pleasure of discussing ChatGPT and AI with 2 of my favourite people - Francesca Balit, event marketer and podcast host of The Events Cast and Merijin Van Buuren, virtual and hybrid platforms expert behind Event Mender.

We talked about whether the event industry should be using ChatGPT for marketing automation and for content generation. There are pro's and con's on both sides of the argument. However, it's still relatively new to the events industry and the debate on why you should use it and how, will go one for some time.

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