TikTok has officially reached the point where it's too powerful for your business to continue to dismiss as too young or too irrelevant.

Follow along with my journey on TikTok: https://www.tiktok.com/@ryan_wuz_here

This video breaks down 5 key reasons why I'm jumping ship from platforms like Instagram and investing a ton of time, energy and capital into building a presence on TikTok.

01:45 - What TikTok is NOT good for
04:42 - TikTok content is the best
06:08 - TikTok has the highest organic reach of ANY platform, by far
07:15 - TikTok runs on the interest graph, as opposed to the social graph
08:53 - TikTok's ad platform is coming up fast
10:33 - TikTok offers real human support

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