It’s pretty obvious, tennis coaches and clubs stopped asking questions a long time ago.  Questions about their membership demographics, members unspoken needs, the clubs current services approach, and the way all those issues work together to build meaning for the coaches, clientele, and the club.  

Meaning is the magnet which draws people in and makes them want to come back.  But in today’s transactional and mechanistic approach we have favored getting it done and making money to building meaning.  

What brings meaning?

Addressing a coaches or clients emotional and mental needs with a physical manifestation of that meaning.  If players would appreciate a lounge to hang out (like a teen lounge or a Starbucks) then give it to them.  The money you’ll spend in furniture will be made back through sales of lessons, products, or future court time.  

Prototype it, give it time, gather feedback, and implement what works.  The results might just bring the meaning, and eventually the money you were looking for.

Thanks for joining us on our journey!
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