The crew talked about some recent news that show some examples of people you may know of showcasing ways to further brand themselves...so to speak. Rapper, 'Lil Baby' is providing his cell number for fans to receive news about his music and shows. Mike Jones helped make sure as many people as possible knew his name by rapping (281) 330-8004 in his 2005 song "Back Then." Other artists, like Solange, have also offered seven digits as a way to directly interact with their fans. Lil Baby is preparing to drop his My Turn album. Tune-in to find out the number! Eric Adams, the first African-American to hold the office of BP, has partnered the Hip Hop is Green (HHIG) organization to put on the first-ever Brooklyn Healthy Rap Battle where Brooklyn youth will compose original rhymes about health and wellness as well as the benefits of living a plant-based lifestyle. Taking a page out of Forever First Lady Michelle Obama's 2010 Let's Move! campaign and a little bit from Dr. Oz and Doug E. Fresh's initiative celebrated through the song "Everybody," Adam is hoping the remixing his outreach with some a rap aesthetic will help shift eating habits for a community plagued with food deserts, Crown chicken spots, and cheap Chinese foods. Find out more about this event to get involved! T-Pain put his shrewd business skills to use when he defended his brand name from a troll trying to disparage his name. An unknown person bought the domain name FuckTpain.com to annoy the world-famous rapper, who also hosts the hit TV show "T-Pain's School of Business" on Fuse. Instead of trying to take it down and hurt the person that put time into making the site, he simply purchased it from them and now all the profit comes to him. Wow. What a way to extend your reach! Social media is on fire after Boosie voiced his opinions on Dwyane Wade’s 12-year-old transgender daughter, Zaya. If you know anything about Boosie, then you should already know that his comments were far from politically correct, as he spoke openly about being against gender reassignment as such a young age. You have to tune in to listen to this!  Check out what this week, "HOT TAKE" topic was as well!  We got you covered with the latest!