Two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.

Rich Carr, a regular Business Unconventional contributor, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle. To read a full profile of Rich, click here.

Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge. Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.

B. sure to follow B. Unconventional on Twitter: @BUnRadio

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com.

Original air date: April 29, 2012Photo: Rich Carr, Carr Knowledge