Roadmaps are wishlists. Release notes are receipts.

Roadmaps are wishlists. Release notes are receipts. Ava walks through how she now evaluates every vendor when she's buying software for her own team — and why the way she buys today is exactly how her customers will buy from her tomorrow.

What Nate and Ava discuss

• Why a 12-month roadmap is the wrong artifact to evaluate a vendor on
• Cadence relative to peer set: how to compare release velocity without comparing to AI labs
• The pivot: if SE leaders are doing this as buyers, customers will start doing it too
• Why a static one-pager contradicts the velocity message — and how a live release page fixes it

The move

This week, pull your product's last six months of public release notes. Build a live page — a URL that compiles from your release feed and updates every time you ship. Put it in front of every SE on your team.

🔗 Resources & Links: paths.to/presales

📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call