Show # 35 The One Hurdle Between You & Success

In episode 35 of Author Platform Rocket, Jonny Andrews discusses the importance of not being a slave to perfection, and giving yourself the freedom to launch products and services while they are still in the development phase. He expresses the importance of full transparency about the stage the offering is in, implementing feedback, and giving early adopters a valuable incentive. Download PDF Podcast Transcription Author Platform Rocket began in 2015 with the ecosystem of book discovery sites and authors. Author Platform Rocket 2.0 became a more automated software-based system that catered to subscribers. An unrelated barbeque grilling blog inspired the idea to push Author Platform Rocket towards setting up individual perpetual giveaways for authors to grow their email subscriber base through Amazon, BookBub, Facebook, Twitter, LinkedIn, and others. A lifetime discount was offered when the automated APR with individual perpetual giveaways was offered. Before you finish building your service and product, test it out with people to make it exactly what is needed in the marketplace. Jonny was a professional musician for about 21 years playing bass. And it was often said that recordings could be perfected once they are finally mixed in the studio. Download PDF Podcast Transcription 3 Key Points: 1. Execute rapidly by figuring out the minimum viable product or service you wish to create. Map the logistics of your product or service and develop a standard operating procedure. Give consumers a huge incentive to join early while you are in the development phase. Tweetable Quotes: -    “Success favors speed, and it doesn’t favor perfection.” – Jonny Andrews. -    “Before you do all of the legwork and invest time and money in developing something, you need to first test the market.” – Jonny Andrews. -    “Figure out the baseline logistics of it. What is the minimum viable product that needs to exist in order for this to work?” – Jonny Andrews. Resources Mentioned: Author Platform Rocket – Website for Author Platform Rocket