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Show Up Daily (Even If You’re in Trackies): Content Habits That Actually Work
If you’ve ever put off posting because your hair’s a mess, or skipped stories because you “don’t have anything to say” — this episode is for you.
We’re breaking down what it really takes to show up daily on social media, build trust, grow your brand and stay consistent (without spending all day online or needing perfect lighting).
We also talk about creating better habits, overcoming mindset blocks, and why daily content is more powerful than you think — even if it’s not polished or planned.
You don’t need to be perfect. You just need to show up.
We Talked About
- Why stories build trust faster than perfectly curated posts
- How the algorithm rewards people who show up daily
- Overcoming perfectionism, filters, and the “I have nothing to say” fear
- Easy daily habits for stories, posts, and community engagement
- The 3-part story formula that works (even when you CBF)
- How batching content saves you hours
- Why daily social media should be part of your KPIs
- Tips for engaging with local businesses and ideal clients
- Why documenting > creating
- What to do if your socials feel like a ghost town
Chapters
[00:00] Show Up Daily... Even If You Feel Blah
[02:00] Stories vs Posts: What Builds Trust Faster
[04:00] How the Algorithm Really Works
[06:00] The “Paris Filter” and Showing Up Imperfectly
[08:00] The 3-Part Story Formula: What’s On, Biz, Personal
[10:00] Batching Content Like a Boss (10+ Videos in a Day)
[12:00] Using Reels + Collaborators to Get More Reach
[14:00] Why Jess Made Daily Posting a KPI
[16:00] Daily Engagement Habits: What to Actually Do
[18:00] Welcoming New Followers Without the Ick
[20:00] Why Being Seen in Your Local Community Matters
[22:00] How to Grow Your Page Without Being Pushy
[24:00] The 10-Minute Daily Social Plan That Works
[26:00] Authenticity Wins (Even with Spelling Mistakes)
[28:00] Stop Overthinking It — Just Show Up
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
👉 Download the guide
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick
View all episodes
By Jess Whatman & Hermione GardinerIf you’ve ever put off posting because your hair’s a mess, or skipped stories because you “don’t have anything to say” — this episode is for you.
We’re breaking down what it really takes to show up daily on social media, build trust, grow your brand and stay consistent (without spending all day online or needing perfect lighting).
We also talk about creating better habits, overcoming mindset blocks, and why daily content is more powerful than you think — even if it’s not polished or planned.
You don’t need to be perfect. You just need to show up.
We Talked About
- Why stories build trust faster than perfectly curated posts
- How the algorithm rewards people who show up daily
- Overcoming perfectionism, filters, and the “I have nothing to say” fear
- Easy daily habits for stories, posts, and community engagement
- The 3-part story formula that works (even when you CBF)
- How batching content saves you hours
- Why daily social media should be part of your KPIs
- Tips for engaging with local businesses and ideal clients
- Why documenting > creating
- What to do if your socials feel like a ghost town
Chapters
[00:00] Show Up Daily... Even If You Feel Blah
[02:00] Stories vs Posts: What Builds Trust Faster
[04:00] How the Algorithm Really Works
[06:00] The “Paris Filter” and Showing Up Imperfectly
[08:00] The 3-Part Story Formula: What’s On, Biz, Personal
[10:00] Batching Content Like a Boss (10+ Videos in a Day)
[12:00] Using Reels + Collaborators to Get More Reach
[14:00] Why Jess Made Daily Posting a KPI
[16:00] Daily Engagement Habits: What to Actually Do
[18:00] Welcoming New Followers Without the Ick
[20:00] Why Being Seen in Your Local Community Matters
[22:00] How to Grow Your Page Without Being Pushy
[24:00] The 10-Minute Daily Social Plan That Works
[26:00] Authenticity Wins (Even with Spelling Mistakes)
[28:00] Stop Overthinking It — Just Show Up
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
👉 Download the guide
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick