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Show Your Face, Adjust Your Sound, And Watch Store Traffic Climb
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Ready to turn views into visits? We sat down with Jeraud Norman of Jeraud Marketing to get brutally practical about what actually drives people into a rent‑to‑own store: short videos with real humans, clear invitations to try products in person, and simple tracking that proves ROI without fancy software. If you’ve been posting product photos and praying for reach, this conversation shows how to swap static for story and clicks for customers.
We start with the basics most teams skip: fix your audio with a cheap mic, add captions for silent scrollers, and use tight 20–30 second scripts so every second serves a purpose. Jeraud breaks down why personality beats polish, how jump cuts and angle changes keep attention, and why celebrating on‑time payers, deliveries, birthdays, and staff quirks builds trust faster than any discount. The goal isn’t viral; it’s familiar. When viewers walk in asking for the person from the video, closing gets easy.
We also tackle the “pay to play” reality on Facebook and how even $1 a day to your followers can keep your content visible. Jeraud shares real‑world spend patterns around $300 per store and explains why many sales won’t show up as leads but appear as walk‑ins—if you’re asking every visitor how they found you. Tie a simple check‑box sheet to agreement numbers and review gross sales later to see true returns. To speed creative, we outline AI prompts that generate fresh scripts, hooks, and even fun perspectives like a $10 bill or delivery truck telling the story.
If you sell what people sit on, touch, and test, your edge is your front door. Put faces on camera, invite folks to try the sofa, and make it easy for them to meet you by name. Want a jumpstart? Gerard offers a free 30‑second script: email [email protected], or book at fastRTOdeliveries.com. If this helped, subscribe, share it with your team, and leave a quick review so more local dealers can turn social views into steady foot traffic.
APRO
Association of Progressive Rental Organizations
Support the show
www.TheRTOshowPodcast.com For swag and information
Facebook - The RTO Show
Instagram - the_rto_show
Linkedin - The RTO Show
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By Pete ShauSend us a text
Ready to turn views into visits? We sat down with Jeraud Norman of Jeraud Marketing to get brutally practical about what actually drives people into a rent‑to‑own store: short videos with real humans, clear invitations to try products in person, and simple tracking that proves ROI without fancy software. If you’ve been posting product photos and praying for reach, this conversation shows how to swap static for story and clicks for customers.
We start with the basics most teams skip: fix your audio with a cheap mic, add captions for silent scrollers, and use tight 20–30 second scripts so every second serves a purpose. Jeraud breaks down why personality beats polish, how jump cuts and angle changes keep attention, and why celebrating on‑time payers, deliveries, birthdays, and staff quirks builds trust faster than any discount. The goal isn’t viral; it’s familiar. When viewers walk in asking for the person from the video, closing gets easy.
We also tackle the “pay to play” reality on Facebook and how even $1 a day to your followers can keep your content visible. Jeraud shares real‑world spend patterns around $300 per store and explains why many sales won’t show up as leads but appear as walk‑ins—if you’re asking every visitor how they found you. Tie a simple check‑box sheet to agreement numbers and review gross sales later to see true returns. To speed creative, we outline AI prompts that generate fresh scripts, hooks, and even fun perspectives like a $10 bill or delivery truck telling the story.
If you sell what people sit on, touch, and test, your edge is your front door. Put faces on camera, invite folks to try the sofa, and make it easy for them to meet you by name. Want a jumpstart? Gerard offers a free 30‑second script: email [email protected], or book at fastRTOdeliveries.com. If this helped, subscribe, share it with your team, and leave a quick review so more local dealers can turn social views into steady foot traffic.
APRO
Association of Progressive Rental Organizations
Support the show
www.TheRTOshowPodcast.com For swag and information
Facebook - The RTO Show
Instagram - the_rto_show
Linkedin - The RTO Show
Youtube - The RTO Show Podcast