This episode of the SATCC Business Talk features aninsightful conversation with Simthandile, a creative spirit, singer, and liveentertainment specialist dedicated to promoting South African talent andculture globally. Currently based in Thailand, Simthandile shares her journey,highlighting her arts business focused on showcasing South African art,mindsets, stories, and various expressions.

In this discussion, Sim delves into her passion for usingher talents, like singing, not for personal fame but to serve others and make aliving. She speaks frankly about the challenges artists face in South Africaand her drive to create solutions and clear the path for others in theindustry. Sim describes her recent "pilot productions" in Thailand,which aim to test the reception of South African talent. These projects haveincluded showcasing the work of a visual artist from Durban, bringing a theatreproduction (the "Bula Theater Sappa Show" by The Champions) with aunique approach focusing on the cultural stories and silver linings aroundhistorical pain, and promoting South African fashion and design.

Sim also shares key lessons learned from these ventures,emphasising that people outside of South Africa are genuinely interested andwowed by their offerings. She highlights that South Africans are capable,necessary, and valuable, and importantly, that anyone with the heart to doright can make a difference on a global platform. The conversation touches onthe tendency for many, including South Africans, to undervalue their potentialimpact.

Tune in to hear Simthandile’s inspiring approach to culturalentrepreneurship, her dedication to building platforms for artists, and hermission to solve problems and make a difference in the arts world.

Follow Simthandile's work here

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