Libraries are collecting different data now than they were say, ten years ago. That changes has come in part because of advances in technology and in part because of the way librarians perceptions of their data have changed. Kristen Tepfer of SAGE publishing talks about some of the ways the data she provides to her clients have changed and why it is, while Dr. Carol Tenopir talks through collecting additional survey data to answer the question, “So what?” Dr. Stephanie Evergreen talks data-driven decision making.