One of our beliefs is that when you're comfortable, you're most confident and that goes for showing up on social too. We're breaking down the ways we plan and share and show up... and our tips might be different than you'd expect. For instance, we're shedding the shoulds and doing what we want.

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Kristin Austin of ARAY is a brand photographer + designer based in downtown Raleigh NC. Her new coaching program, BrandShine School, is for luxury service providers ready to reach their dreamiest clients. Follow along at instagram.com/studioaray for the latest happenings at ARAY.

Serena Johnson is a personal stylist for women entrepreneurs and coaches. She serves fellow women in the greater Raleigh area and beyond through her many services. Her new program helps ladies create their confident closets with impeccable style! Find more from Styled by Serena at instagram.com/styled_byserena