As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices' ad campaigns.

This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.

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