If you want to be successful at something, the first thing you have to do is show up, but then what? Gerritt decided to go for his first full marathon, so he googled “how to run a marathon” and even put in 4 months of training. He did finish, but not without learning that there was a lot to learn if he truly wanted to be successful. Gerritt shares that this goes for anything from running marathons to running an ad campaign, the first step is showing up, but show up with all the tools needed.