Rooted + Rising: Through the Beauty Industry

Showing Up for Yourself: Building a Personal Brand with Lily Xiong


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In this heartfelt and no-fluff episode, we sit down with our social media manager and branding expert Lily Xiong (aka our gift from the universe) to talk about what it really means to show up for yourself as a stylist, creative, or small business owner.

Lily shares her deeply personal journey, from rock bottom moments to rebuilding her life and career through hair, hustle, and heart. We talk about:

  • Why your personal brand is your superpower

  • The mindset shift behind consistent content creation

  • Her three must-do tips for building visibility on Instagram

  • Why every stylist (yes, even employees) should consider a personal website

  • How boundaries = better business

  • And what it actually looks like to honor where you are right now

This episode is full of real talk, vulnerable moments, and tough love (in the best way). If you've ever felt overwhelmed trying to juggle life, clients, and content: you’re not alone. And you’re going to walk away from this one feeling seen, supported, and fired up.


Connect with Lily on Instagram:

@lilymariexobeauty

@alchemysalonandspa

@wildsonderco


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Rooted + Rising: Through the Beauty IndustryBy Rooted + Rising