#227 Shred Dog - Raising The Bar For Kids Technical Apparel. Co-Founders Marc Dietz & Dallas Moore Sharing Their Story.

Matt sits down with Shred Dog co-founders Marc Dietz & Dallas Moore. Shred dog is a technical apparel company making kid’s clothes for now, but they do plan on expanding into men’s and women’s apparel. They decided to start small, literally. In a lot of ways, they’re changing the way people look at kids’ technical apparel. For the longest time kids’ gear didn’t get much attention because they’ll just outgrow their apparel. Shred Dog actually addresses this by bringing new technology to the table to help you get more out of your kids’ gear. Another fairly wide hurdle is how to market a product for their parents who don’t really know a ton about technical apparel themselves. In this episode, Dallas and Marc chat about their approach to marketing their products, both in the abstract sense and with kids products specifically, the importance of finding balance from your business partner, some interesting challenges that come with building a business rooted in kids outdoor apparel.