This episode features the lovely Shreya Barua. Shreya is a Content Marketing Executive at Wolfgang Digital. Shreya speaks about producing high search content, focusing on one key area for a business, adding rich snippets to make sure she is maximising SERP real estate and showing clients the growth journey involved. SEMrush is her go-to tool for showcasing the growth and identifying a lot of these content keywords. She goes on to the importance of repurposing content and not being afraid to use long-form content again for its key points. Askthepublic and buzzsumo are great additional sources for identifying keywords. With Google Analytics being relied on for tracking. This episode is perfect for anyone interested in increasing organic traffic via content pieces.