Ecosystem Aces

Shrutika Purohit: Innovating with SAP, AWS, and Partners for Customer Value and Growth


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The cloud migration race is intensifying, and differentiation is essential in a market filled with competition.

How can SAP partners stay ahead while driving customer value through collaboration and innovation?

In this episode, Shrutika Purohit, Head of the SAP Partner Ecosystem for AWS India, shares her expertise in leveraging the power of alliances to transform how businesses adopt and innovate with SAP solutions on the cloud. Shrutika outlines useful strategies as the partner landscape changes, from harnessing the “power of three” collaboration model to building joint solutions that go beyond SAP Rise.

Key Learnings:
  • How the “power of three” model (SAP, AWS, and partners) enables seamless customer journeys.
  • The role of joint solution development in addressing white spaces and driving differentiation.
  • Why partner enablement programs and certifications are crucial for success in the SAP ecosystem.
  • Insights into the rise of co-innovation and its impact on partner growth and customer outcomes.
  • How AWS empowers partners to scale, specialize, and innovate within the cloud ecosystem.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
  • #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
  • #156 Libby Greco: Get Out There and Break The Glass
  • #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
  • #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
  • #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources
  • Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
  • Download The Ultimate Guide to Drive Co-sell Partnerships!
  • Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
  • Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
  • Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
  • To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected] 

This episode of Ecosystem Aces is sponsored by WorkSpan.
 
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline
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