This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.

#SHSMD14-01 - Jim Rattray

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?

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#SHSMD14-01 - Jim Rattray

#SHSMD14-01 - Jim Rattray