Starbucks, Coach, Puma—once iconic, now stuck in no-man’s-land. Too pricey to be budget, too common to be premium. Shane Hewitt & Tony Chapman break down why so many legacy brands are losing their value, how they got stuck in the middle, and what businesses can do to avoid brand irrelevance

Ditching U.S. Imports: One Ottawa Restaurant’s Bold Move
As U.S. tariffs loom, Ottawa restaurant owner Donald Wingell has taken a stand—eliminating all American products from his menus, including food, wine, and spirits. But making the switch isn’t always easy.                                                                              Find out these solutions Donald provided:
🍽️ Why he made the move to 100% local and non-American suppliers
🇨🇦 The challenges and benefits of sourcing Canadian alternatives
📉 How tariffs and trade tensions are shaping small business decisions