Your pitch deck is beautiful. Your case studies are compelling. Your brief origin story brings tears to eyes. And none of it matters if you won't stop talking long enough to hear what your prospect actually needs. In this refreshingly honest episode, the Whiskey Is For Closers crew breaks down why great salespeople are story collectors, not storytellers. Discover the 90/10 talking rule, master the pregnant pause, and learn how to make prospects feel so understood they practically close themselves. Warning: Contains painful admissions of our own terrible listening habits and possibly at least one cringe-worthy roleplay.