Brandon Foldes, Founding Partner and CEO at SHYFT Collective, talks about challenging the way we think about design. SHYFT Collective seeks to focus on the reasons, gets to know their clients, and understand their why. In this episode:

1) Ever wonder about the "Y" in SHYFT? Learn why.

2) Hear about their decision to locate their office Downtown.

3) Learn how Des Moines differs from other cities in their thinking about design.

4) Understand the influence of office use and workplace culture on attraction and retention.

5) Find out why Des Moines needs to foster more start-ups and tech companies.