If you haven’t caught Part I, start there — MB Chief Marketing Officer, Dave and Producer, Kenzie unpacked the first rule of persuasion: reciprocity. In this episode, they continue exploring how behavioral science can transform employee engagement, diving into three new principles of persuasion: scarcity, authority and commitment.

From creating urgency without fear, to leveraging expertise authentically, to building lasting commitment through small actions, this episode reveals practical ways HR and benefits professionals can apply psychology to drive connection, motivation, and trust.