McGohan Brabender Side Affects: Disrupting Health Care

Side Affects Episode 155 | The Science of Employee Persuasion | Part III


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Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity.
In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation.
Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.
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McGohan Brabender Side Affects: Disrupting Health CareBy Employee Benefits | Health Care | Wellness | Leadership | Health Management | Innovation | Human Resources | Employee Engagement | Consumerism | Business | McGohan Brabender | Side Affects | Side Effects

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