Building a coaching business while working full-time? Here's how one coach is making it work on TikTok.

In this episode, I sit down with Laura Garces, a spiritual coach who helps women break free from repetitive relationship patterns. What makes Laura's story particularly valuable for those just starting out is that she's building her business in her spare time while maintaining a full-time job—and she's doing it strategically using TikTok.

Laura's journey into coaching began after her own divorce led her to discover family constellations therapy with a coach in Colombia. The transformation was so profound that she knew she had to share this work with others who might be stuck in the same painful cycles she experienced.

Key insights from our conversation:

1. The education mindset: Laura tried multiple coaches and certifications before finding the right fit—and she doesn't view any of it as wasted money. She reframes every "failed" investment as education that brought her closer to what she actually needed
2. Finding your platform authentically: Before choosing TikTok for business, Laura noticed it was the platform where people showed up raw and real—sharing messy rooms, career struggles, and vulnerable moments
3. The advantage of starting fresh: By building on a platform where she had no friends or family following, Laura avoided the fear of judgment and went straight to building a cold audience
4. Speaking their language: Instead of using professional terms like "nervous system," Laura uses the actual words her audience searches for: "can't sleep," "exhausted," "not happy"
5. Community over content: She engages genuinely in comment sections, building real relationships rather than just posting and ghosting
6. The soft invitation: Laura doesn't push or "hook" people—she offers solutions to those who are ready and lets others know the door is open when they are

If you're building a side business or trying to figure out which platform fits your message, Laura's strategic approach to TikTok and her mindset around investing in yourself will resonate deeply.

Connect with Laura: @bridgecoachingbylaura on TikTok and Instagram

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