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Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook
In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Veera Raghavan, CMO and Founding Team Member of Sweet Karam Coffee. From bootstrapping during festivals to scaling across 32 countries, Raghav shares the authentic story of building a clean-label snacking brand rooted in tradition, powered by data, and loved by 100,000+ customers.
Discover how Sweet Karam Coffee cracked the code on D2C growth, dominated quick commerce, and maintains creative velocity while staying true to their "No Palm Oil, No Preservatives" promise.
Chapter:
0:00 - 1:56 Introduction
1:57 - 11:46 Journey of SKC
11:47 - 14:55 Raghav's Career Path
14:56 - 20:38 SKC's Positioning & Messaging Strategy
20:39 - 23:43 The Story of Janaki Paati
23:44 - 27:11 Can Janaki Paati be Correlated with Conversations?
27:12 - 32:59 How SKC Attributes Content
33:00 - 35:00 Story Behind SKC's Name
35:01 - 38:50 SKC Quick Commerce Growth
38:51 - 41:31 Does Quick Commerce Affect D2C/Retail
41:32 - 45:26 SKC Festive Season Planning
45:27 - 47:22 How SKC Produces Creatives
47:23 - 51:50 SKC's AI Integration
Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Veera Raghavan: https://www.linkedin.com/in/veeraraghavanbv/
About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.
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By HawkyIn this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Veera Raghavan, CMO and Founding Team Member of Sweet Karam Coffee. From bootstrapping during festivals to scaling across 32 countries, Raghav shares the authentic story of building a clean-label snacking brand rooted in tradition, powered by data, and loved by 100,000+ customers.
Discover how Sweet Karam Coffee cracked the code on D2C growth, dominated quick commerce, and maintains creative velocity while staying true to their "No Palm Oil, No Preservatives" promise.
Chapter:
0:00 - 1:56 Introduction
1:57 - 11:46 Journey of SKC
11:47 - 14:55 Raghav's Career Path
14:56 - 20:38 SKC's Positioning & Messaging Strategy
20:39 - 23:43 The Story of Janaki Paati
23:44 - 27:11 Can Janaki Paati be Correlated with Conversations?
27:12 - 32:59 How SKC Attributes Content
33:00 - 35:00 Story Behind SKC's Name
35:01 - 38:50 SKC Quick Commerce Growth
38:51 - 41:31 Does Quick Commerce Affect D2C/Retail
41:32 - 45:26 SKC Festive Season Planning
45:27 - 47:22 How SKC Produces Creatives
47:23 - 51:50 SKC's AI Integration
Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Veera Raghavan: https://www.linkedin.com/in/veeraraghavanbv/
About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.