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Side Hustles: Cute Hobby or HR Problem? | E110 with Liz Maguire
Side hustles used to be the vibe… but are they still “allowed” now? 😅
In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy, what’s risky, and what it actually teaches you as a marketer.
Liz shares her passion project, Flea Market Love Letters — a digital archive of vintage love letters — and we get into the messy middle: monetisation, boundaries, employer perceptions, and why marketers can’t stop marketing… even on their days off.
Marketing confessions included:
- Liz accidentally wrote “lay of your life” instead of “lady of your life” (auto-scheduled… tragic)
- Emma asked a male guest live on-air: “Is there anything else that’s hard right now?” and mentally left her body
We get into:
✅ Are side hustles a distraction — or a sanity saver?
✅ The monetisation line: why hobbies feel “fine” until money shows up
✅ What’s actually not okay (hint: doing your side hustle on company time)
✅ Why side hustles make you a better marketer: experimentation, reps, confidence, ownership
✅ The one mindset shift that improves your marketing instantly: stop “I, I, I” and write “you”
✅ Side hustles vs business ideas: why it’s easy to dream and hard to run something real
✅ Ethics and impact: are you building something meaningful or just more landfill?
✅ Marketing gossip: the downfall of ugly AI posters and the return of human design
If you’ve been thinking about starting something on the side — or you’re worried your boss will freak out if they find out — this one’s for you.
Like, subscribe, and comment: what’s your side hustle (or your dream one)?
#Marketing #B2BMarketing #SideHustle #EmailMarketing #CareerAdvice #SmallBusinessMarketing #AIinMarketing
We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.
If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.
Visit blameitonmarketing.com and let’s get this show on the road.
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By Emma Davies and Ruta SudmantaiteSide hustles used to be the vibe… but are they still “allowed” now? 😅
In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy, what’s risky, and what it actually teaches you as a marketer.
Liz shares her passion project, Flea Market Love Letters — a digital archive of vintage love letters — and we get into the messy middle: monetisation, boundaries, employer perceptions, and why marketers can’t stop marketing… even on their days off.
Marketing confessions included:
- Liz accidentally wrote “lay of your life” instead of “lady of your life” (auto-scheduled… tragic)
- Emma asked a male guest live on-air: “Is there anything else that’s hard right now?” and mentally left her body
We get into:
✅ Are side hustles a distraction — or a sanity saver?
✅ The monetisation line: why hobbies feel “fine” until money shows up
✅ What’s actually not okay (hint: doing your side hustle on company time)
✅ Why side hustles make you a better marketer: experimentation, reps, confidence, ownership
✅ The one mindset shift that improves your marketing instantly: stop “I, I, I” and write “you”
✅ Side hustles vs business ideas: why it’s easy to dream and hard to run something real
✅ Ethics and impact: are you building something meaningful or just more landfill?
✅ Marketing gossip: the downfall of ugly AI posters and the return of human design
If you’ve been thinking about starting something on the side — or you’re worried your boss will freak out if they find out — this one’s for you.
Like, subscribe, and comment: what’s your side hustle (or your dream one)?
#Marketing #B2BMarketing #SideHustle #EmailMarketing #CareerAdvice #SmallBusinessMarketing #AIinMarketing
We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.
If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.
Visit blameitonmarketing.com and let’s get this show on the road.